E-commerce order volume up 56% in India

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Is this the sign of economic recovery as consumption is back on track?

• One of the most promising sign was the rising number of first-time shoppers, according to Business Standard.

• This development indicates that people are consuming and the consumption might be on track as there are many occasions in India which make people shop more.

Economic recovery India economy The White Insights

The Indian e-commerce industry reported a significant 56% growth in order volumes in the festival season as opposed to the past year. This development led to a 50% growth in Gross Merchandise Value as reported by Unicommerce, the country's largest e-commerce-focused software as a service platform.

What is Gross Merchandise Value?

Gross Merchandise Value (GMV) is the total value of merchandise sold over a given time through an e-commerce site. It is a measure of the growth of the business or use of the site to sell merchandise owned by others.
GMV is useful to determine the health of an e-commerce website's business because its revenue will be a function of gross merchandise sold and fees charged. It is most useful as a comparative measure over time, such as current quarter versus previous quarter value.

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