Weekly Insights - October 18, 2020

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  India's exports in Sept, water issue in the world, TRP manipulation in India, Bangladesh-India per capita GDP, Projection of world GDP in 2030, Flipkart-Ninjacart deal, Electronics get costlier in India, China's GDP over the years, Rising food insecurity and India's rank in Hunger Index, Opinion-O: Localised advertisements.

1) India's exports rise 6% to $27.58 billion in September 2020 while imports declined 19.6% to $30.31 billion. The trade deficit in the same month was $2.72 billion.

2) An issue made worse by Climate Change: More than 2 billion people live in countries experiencing high water stress.
Water shortage in the world

3) Fake TRP scam in India: Comparison between accused Republic TV vs. a common news channel.
Fake TRP scam in India Republic TV

4) The Ozone hole over Antarctica is one of the largest and deepest in 15 years. 24 million Km. (Approx. 9.3 million miles).
Ozone hole over Antarctica

5) Bangladesh to overtake India in GDP per Capital: IMF. The per capita income of India is expected to decline by 10.5% while Bangladesh's is expected to rise by 4%.
Bangladesh to ovetake India in GDP per Capita

6) Electronic items get costlier ahead of the festive season in India due to an extra 10% import duty on screens & displays.
Electronic items get costlier in India due to extra tariffs on imports

7) Top 10 countries with GDP adjusted by Purchasing Power Parity, 2030. (Current vs. Projected)

8) Walmart, Flipkart Group pump in more investment in the B2B marketplace Nijacart.
Walmart Flipkart invests in Ninjacart

9) GDP of China over the decades.
GDP of China over the years

10) Rising food insecurity in the world. 1.9 billion people, that are around 25% of the world population are facing food insecurity.
Rising food insecurity in the world

11) India ranks 94th among 107 countries in the Hunger Index because of poor management.
Hunger in India Hunger Index

12) Opinion-O:
Made/Make in India tag: A new way of advertising by Chinese companies. The fact is the majority of Chinese brands assembles the products in India and gets the tax benefit for make in India tag.
There is a term in business, 'localization'. Localization refers to a product that is specially designed for a specific audience or Country. Like, take the example of McDonald's Maharaja Mac burger, you will not see this burger outside of India because it is specially designed for India. Similarly, McDonald's sells different types of regional burgers in different countries. Another example of Dominos Pizza, Dominos in the year 2018 announced that they will sell completely vegetarian pizza in India's Gujarat. These types of products are called as localized products.
But this time the localization is not a product-based, it is advertising-based. Yes, the Chinese smartphone brands are trying to keep it normal while things are going against them. And that will help them in the upcoming festival season in India.
Localization of products to localized advertisements

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