We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers.
To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like:
Download the “Shape Up Your Shopping Campaigns” guide now to ensure you’re making the most of your PLAs and data feeds.
For additional help, here are a few resources:
Posted by Matt Lawson, Director, Performance Ads Marketing
To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like:
- How should you structure your campaigns: by product line, performance, or both?
- Which feed attributes have the best chance of improving CTR?
- Are you adjusting bids quickly enough during peak seasons?
Download the “Shape Up Your Shopping Campaigns” guide now to ensure you’re making the most of your PLAs and data feeds.
For additional help, here are a few resources:
- Tutorial Videos to help you get started
- AdWords Help Center for more detailed information on Shopping campaigns
- Learn With Google Webinar (April 15) for upgrade tips
- Learn With Google Webinar (May 22) for more advanced upgrade best practices
Posted by Matt Lawson, Director, Performance Ads Marketing
