Reading product reviews has become an important part of how people research products and decide what to buy; in fact, last holiday season, 67% of shoppers read product reviews before making a purchase. This means that it’s more important than ever to give users the ability to quickly find the reviews they trust the most -- those from friends and family.
So today, we’re announcing two new Google Shopping features that help savvy shoppers better find the reviews that will best help them make shopping decisions. The first feature lets you see if a product you’re looking for has been reviewed by someone you know. The second enables you to write product reviews on Google Shopping, to help friends and other Google users make smart purchases.
Read reviews from people you know
Now you can easily see if someone you've connected with on Google has reviewed a product that is in your Google Shopping search results.
So today, we’re announcing two new Google Shopping features that help savvy shoppers better find the reviews that will best help them make shopping decisions. The first feature lets you see if a product you’re looking for has been reviewed by someone you know. The second enables you to write product reviews on Google Shopping, to help friends and other Google users make smart purchases.
Read reviews from people you know
Now you can easily see if someone you've connected with on Google has reviewed a product that is in your Google Shopping search results.
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| See reviews from people you know in your Google Shopping search results |
When you click on a particular product and scroll down to the ‘Reviews’ section, reviews from your friends and contacts will appear at the top of the list.
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| Reviews from friends and contacts appear at the top of the "Reviews" section |
Share your own reviews
We’ve also made it easy to write your own product reviews on Google Shopping. To write a review, login with your Google+ account, click on the product you’d like to review, then click the ‘write a review’ button at the top of the page.
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| Click 'Write a review' when viewing a product on Google Shopping |
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| Rate the product, write your feedback, and click 'Publish' |
Once you submit your review, it will be publicly available to anyone who views that product on Google Shopping. You can also choose to post your review to your Google+ stream.
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| You can choose to share your review in your Google+ stream |
And, of course, when people who are connected to you search for or click on that product, your review will be highlighted.
Happy Shopping!
Posted by Karen Corby, Product Manager, Google Shopping
