As we approach the first anniversary of AdMob’s arrival at Google this Friday, it’s amazing to look at how much the mobile industry has grown since last year: an estimated 300 million smartphones were shipped, average smartphone data-usage doubled and hundreds of thousands of new mobile apps have been created.
Many thousands of mobile publishers and developers use ads to support their businesses, so we’re excited to see rapid growth in mobile advertising, too. For example, in the last year, traffic on the AdMob network has grown more than three and a half times, and we now get more than 2.7 billion ad requests every day. We have thousands of advertisers both large and small getting great results every day on AdMob’s network of more than 80,000 mobile apps and sites. To celebrate AdMob’s first year at Google, today we’re introducing a set of new products and features for mobile advertisers and publishers.
New ad formats for tablets
In the last six months alone, traffic from tablets on the AdMob network has increased by 300 percent. To help advertisers better connect with tablet users, today we’re launching a variety of new, tablet-specific rich media ad formats. These new HTML5-based ad formats are built specifically for tablets’ larger, high-definition screens, and make use of features like touch, tap and swipe. Together, these features will enable advertisers to develop rich, engaging campaigns and run them across multiple mobile platforms.
Enhanced tools for mobile app developers
To help app developers grow their app businesses, we’re releasing a significant upgrade to our AdMob “House Ads” product, which developers can use to promote their own products within their mobile apps. The new version includes improved campaign management, new ad formats and better ad targeting options.
In the coming months, we’ll also improve mobile app developers’ ability to use AdMob to deliver the most valuable ad by integrating a new “mediation” feature that selects the best ad from multiple, competing ad networks directly into the Google AdMob Ads SDK.
Deeper integration with Google advertising products
Many advertisers, agencies and publishers use DoubleClick’s ad serving and measurement tools to manage their digital ad campaigns. We envision a single platform that enables seamless management of ads across desktop, video, mobile and tablets. Our announcement earlier this week about the availability of DoubleClick Rich Media ads on the AdMob Network on the AdMob network is one example of this commitment. In a few weeks, we’ll also add support for mobile to our DoubleClick for Publishers (DFP) Small Business ad serving product, which thousands of web publishers use today to manage ads that appear on their sites.
The last year has seen incredible growth, but it’s just the beginning. We believe that the products we’re announcing today will further accelerate the growth of mobile advertising, enable marketers and developers to rapidly grow their businesses and help to fund more great mobile content and apps for users.
